Privacy Policy
Who we are
Nova Eye Institute
23861 McBean Pkwy., Ste E21
Valencia, CA 91355
Our website address is:
https://www.novaeyeinst.com.
Who we share your data with
If you submit a form, your IP address may be included in form analytics. Your contact information may be sent to a 3rd party CRM for internal use only. Your data will never be shared externally or sold.
How long we retain your data
If you fill out a form, the fields and their metadata are retained indefinitely.
What rights you have over your data
If you have filled out a form on this site, you can request to erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
SMS Communications Privacy Notice
Nova Eye Institute may collect and use your mobile phone number to send SMS text messages related to your care, treatment options, appointment reminders, fertility education, promotional offers, and important updates about our services. We are committed to protecting your privacy and will use your information solely for purposes outlined in this Privacy Policy and as permitted by applicable laws. Your mobile number will not be shared, sold, or disclosed to third parties without your explicit consent, except as required by law or to facilitate services on our behalf (e.g., secure messaging platforms or marketing partners acting under confidentiality agreements).
By providing your phone number and consenting to SMS communication, you acknowledge that SMS is not a fully secure or encrypted method of communication and may carry some risks, such as unintended disclosure of protected health information (PHI). Nova Eye Institute will use reasonable means to protect your information but cannot guarantee absolute confidentiality over SMS channels.
You may opt out of SMS communications at any time by replying STOP to any message. Reply HELP for assistance. For questions regarding your privacy or to exercise your rights under HIPAA and applicable privacy laws, please contact us.