Leadership

Nariman Nassiri, MD
President & Medical Director

Dr. Nariman Nassiri is the founder and director of Nova Eye Institute, where he leads the practice with a mission to deliver patient-centered, innovative, and compassionate eye care. With a strong background in ophthalmology and subspecialty training in glaucoma, he established Nova Eye Institute to combine advanced medicine with a personalized approach to patient experience.

As director, Dr. Nassiri oversees the institute’s growth, outreach, and community partnerships, ensuring that patients not only receive exceptional clinical care but also feel supported at every step of their journey. His  leadership extends beyond the clinic through active involvement in education, research, and community service programs that expand access to eye care for underserved populations.

Through Nova Eye Institute, Dr. Nassiri is dedicated to creating a welcoming environment where cutting-edge medicine, innovation, and compassion come together to improve vision and quality of life for the community.

Ashkan Fered
Executive Vice President

Ashkan Fered is the Executive Vice President of Nova Eye Institute, bringing over a decade of experience in ophthalmology and multi-site healthcare operations. With a career rooted in strategic transformation, Ashkan has consistently driven excellence by aligning clinical precision with operational efficiency.
Before joining Nova Eye Institute, Ashkan held pivotal roles in corporate development, financial planning & analysis, and operational strategy at leading ophthalmology practices across Southern California. His expertise was instrumental in a large organization that had acquired more than 23 ophthalmology practices nationwide, contributing to cross-functional initiatives that supported integration and scalability.
 
Ashkan’s leadership is defined by his ability to streamline complex systems, foster high-performing teams, and elevate both patient and staff experiences. His approach bridges clinical and administrative domains, creating unified workflows that enhance care delivery while optimizing financial performance. At Nova Eye Institute, he plays a key role in expanding the organization’s footprint across diverse medical specialties—driving innovation in patient experience, projection modeling, and long-term value creation.
 
Beyond healthcare, Ashkan is also a trained and professional commercial pilot, bringing precision, discipline, and a unique perspective to everything he does.

Sasson Sarooei
Head of Strategic Marketing Initiatives

Sasson Sarooei leads strategic marketing initiatives for Nova Eye Institute, helping guide its message of hope, innovation, and compassionate care to the communities it serves. With years of experience helping healthcare organizations grow and scale, Sasson understands how to translate complex medical services into meaningful, human-centered communication.

He specializes in building smart, scalable marketing strategies, leveraging digital advertising, data analytics, and emerging AI tools to reach the right audiences with clarity and purpose. Whether refining brand identity or optimizing patient outreach, his focus is always on creating meaningful connections that help more people access the care they deserve.